PHOTO: Eden Reits Takapuna development.
An Auckland real estate developer’s brochure has been labelled “racist”, after it promoted its new build as an area with a high European population.
The Lake Park development, By Eden REITs, is being built in Takapuna, on Auckland’s North Shore.
In one brochure – which 1News understands has been sent to some potential customers – it states on a page titled, ‘Elite – passion and heritage originating from an elite circle’, that “82.8 per cent of Takapuna’s residents are European descent”.
Race Relations Commissioner Meng Foon called it, “disappointing that real estate firms are still racially profiling”.
“It should be taken out of today’s advertising; these people are professional – what is the fear?” he said.
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