PHOTO: Principals Neville Ruske and Paul Billinghurst have joined the group from Profesisonals. Raine & Horne
Raine & Horne‘s expansion in the Bay of Plenty and Hauraki region continues to gather momentum in its 140th year, building on its recent entry into the New Zealand market. Principals Neville Ruske and Paul Billinghurst have united their North Island offices in Tauranga, Mount Maunganui, Katikati, Waihi, and Waihi Beach with the Raine & Horne brand.
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This development follows the integration of several notable players in recent months, including Gerard Ponsonby’s trio of Northland offices, Ross Harvey’s Taupo team, and the appointment of Keith Niederer as head of operations.
The decision to align with Mr. Ruske and Mr. Billinghurst coincides with a period of heightened buyer activity in the Bay of Plenty real estate sector, as reported by Raine & Horne, drawing insights from CoreLogic data.
Capitalizing on this opportunity, Raine & Horne is actively embracing digital marketing’s transformative role in property promotion and sales within New Zealand. Executive Chairman Angus Raine highlighted their leadership in this evolving landscape, driven by their technology-first ecosystem, particularly the innovative Amplify social media marketing platform.
Neville and Paul are recognized as adept operators, and their partnership with Raine & Horne is expected to enhance their digital marketing capabilities and capitalize on the brand’s unique value proposition and support systems.
Neville Ruske boasts 35 years of diverse real estate experience, encompassing residential, commercial, industrial, lifestyle, and property management. Paul Billinghurst, who transitioned into real estate in 2014 after a background in engineering, IT, and management, joined the industry alongside his wife Bronwen.
Under the Raine & Horne banner, both operators anticipate leveraging technology and the brand’s distinctive offerings to elevate their business. Paul Billinghurst emphasized the value Raine & Horne adds to vendors, the team, and the company as a whole through cutting-edge technology like Amplify and comprehensive support.
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Neville Ruske envisions significant growth potential for the agency in the Bay of Plenty and Hauraki region, aligned with Raine & Horne’s overarching growth objectives for New Zealand real estate.
The strategic partnership also upholds their family-oriented ethos, symbolized by the “NRG Realty” acronym, which signifies the active involvement of Neville, Ruske, and Gill, with Gill’s contributions spanning management decisions and financial oversight. The continued involvement of the founding family members underscores the legacy while operating under the Raine & Horne brand, offering a promising synergy for both entities.
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