PHOTO: Ray White’s Head of Recognition and Performance, Bianca Denham. RAY WHITE
Ray White’s 12th Call-A-Thon reached new heights with over 8,700 appraisals booked across Australasia, thanks to NurtureCloud, the group’s cutting-edge proptech platform. NurtureCloud utilizes machine learning, data automation, and market intelligence to help real estate agents generate leads and enhance their overall business performance.
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Real Estate of Origin days, held three times a year by Ray White, create friendly rivalry and banter among the states and New Zealand. This year, New Zealand led with an impressive 2,498 appraisals, followed closely by Queensland with 2,363 and NSW/ACT with 1,469.
The top agent winner was Damian Portaro of Ray White Mildura, logging 161 appraisals, while Ray White Whangarei | Tutukaka in New Zealand topped the offices with 428 appraisals.
Ray White’s Head of Recognition and Performance, Bianca Denham, hosted the webinar from Sydney’s Royal Randwick Racecourse, with over 350 agents and associates in attendance. Denham expressed how important this event had become to the network and the corporate team, noting that several corporate leaders embraced the tool as a critical driver to engage with the network and energize real estate agents in prospecting.
Renowned real estate coach Tom Panos addressed the agents at the event and emphasized the significance of the next 30 days in influencing the next 90 days. He encouraged agents to focus on prospecting as a crucial part of being successful in the industry.
Agents from different offices shared their experiences and insights, highlighting the value of continual training, discipline, and building relationships with clients. The use of NurtureCloud as a lead generator was praised, and the friendly competition among agents added to the motivation.
The Call-A-Thon had a racing theme, with agents getting a chance to race on Formula One simulators after completing three appraisals. The event was a resounding success, with agents looking forward to a promising spring and a strong pipeline of opportunities.
In conclusion, Ray White’s Call-A-Thon, powered by NurtureCloud, demonstrated the importance of prospecting and camaraderie among agents, driving the real estate business forward with valuable appraisals and leads.