PHOTO: SUPPLIED
Real estate chain Tall Poppy now offers vendors the option of signage in either te reo or English, as part of a broader rebranding effort led by Chief Executive Michael Seymour. The decision to incorporate both languages stemmed from a realization during the rebranding process.
Seymour noted a positive reception to the change, despite initial expectations. Alongside the language option, the company also transitioned to recyclable plastic signs, expecting a more immediate impact. However, vendors responded warmly to the language choice.
The decision reflects a significant shift in branding strategy, encompassing not only a visual overhaul but also a shift in tone. Seymour acknowledged initial apprehensions about the change, considering New Zealand’s diverse communities, but found widespread acceptance.
Tall Poppy is offering the option of te reo signage.
The use of te reo in real estate marketing has garnered attention previously, with positive reactions observed. Marketing expert Bodo Lang emphasized the commercial wisdom in embracing te reo, given its significance within New Zealand’s population and business landscape.
However, Lang cautioned against superficial adoption of te reo, urging businesses to authentically integrate it into their operations to avoid accusations of opportunism. Success, he suggests, hinges on the perceived authenticity of the effort by consumers.