PHOTO: Toyota Camry Hybrid GX. DRIVEN CAR GUIDE
Harcourts Golden Link Offers New Cars to Boost Townhouse Sales in Auckland
In an innovative move to invigorate property sales, Harcourts Golden Link Three Kings has launched a groundbreaking promotion: the first five buyers of townhouses in The Glade development, located in Auckland’s Mount Wellington, will receive a brand-new Toyota Camry Hybrid GX or an equivalent vehicle. This bold offer, valued collectively at $224,000, is part of a special Black Friday campaign aimed at attracting first-home buyers and young families.
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An Unprecedented Incentive in New Zealand Real Estate
Paul Ko, Manager at Harcourts Golden Link Three Kings, believes this promotion is a first for New Zealand’s property market. The deal provides each qualifying buyer with a vehicle worth approximately $50,000. To secure the incentive, contracts must be signed by November 29, adding a sense of urgency to the campaign.
“First-home buyers and young people can have a brand-new house and a brand-new car,” Ko told Domain, emphasizing the unparalleled value of this offer.
The Glade Development: Modern Living in Mount Wellington
The Glade is a significant residential project featuring 140 newly completed townhouses developed by Unispot. Each home in this promotion is priced at $799,000 and offers modern features, including four bedrooms, 2.5 bathrooms, and a single carport. These homes are move-in ready, providing an attractive option for buyers eager to settle in before the holidays.
“If the buyers move in before Christmas, they can have a Christmas gift,” Ko added, highlighting the timely appeal of the campaign.
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Strategic Marketing and Strong Response
Harcourts has rolled out an aggressive marketing campaign across popular platforms such as Facebook, YouTube, and WeChat. This multi-channel approach aims to reach a broad audience, including younger demographics and families looking for affordable yet valuable real estate opportunities.
The strategy appears successful, with three of the five eligible townhouses already under contract. This leaves just two units available for buyers to claim the car incentive, making the offer even more exclusive as the deadline approaches.
A Unique Opportunity for First-Home Buyers
The combination of modern, affordable housing and a brand-new car has generated significant interest, particularly among first-home buyers. The promotion aligns with the needs of young families entering the property market, offering them added value that extends beyond the home purchase.
With just days left until the November 29 deadline, Harcourts hopes to see the remaining townhouses sold, giving new homeowners not only a place to live but also a valuable bonus to enhance their investment.
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Impact on the NZ Property Market
This promotion represents a creative response to current market conditions, where first-home buyers often face significant challenges due to rising costs and competition. By offering tangible incentives like a new car, Harcourts Golden Link is setting a precedent for innovative marketing strategies in New Zealand’s real estate sector.
This campaign not only boosts sales but also enhances the overall buying experience, making property investment more accessible and rewarding. It reflects a growing trend among real estate agencies to adopt unique incentives to attract buyers and stand out in a competitive market.
Conclusion: A Win-Win for Buyers and Developers
Harcourts Golden Link Three Kings’ car giveaway campaign demonstrates how innovative promotions can reshape the property market landscape. For buyers, it’s an opportunity to secure a modern home in Mount Wellington with an added bonus that enhances their investment. For developers, it’s a strategic move to drive sales and increase visibility in a competitive market.
With the deadline approaching fast, this promotion serves as a compelling reminder of the creative possibilities within New Zealand’s real estate industry. Buyers interested in securing both a new home and a brand-new Toyota Camry Hybrid need to act quickly before this unique opportunity drives away.