Real estate agent has stirred up controversy

PHOTO: FILE

A glamorous Sydney real estate agent has stirred up controversy by prominently featuring her own headshot on a sold sign, instead of highlighting the property itself. The bold move was shared on Reddit, sparking a mix of criticism and defense. Detractors called the tactic egotistical, while others argued it’s savvy marketing designed to attract future sellers. Supporters pointed out that real estate agents often build brand recognition by showcasing their success, hoping to influence sellers to choose them for future listings, rather than focusing on buyers of the current sale.

Do real estate agents deserve a bad rep? See what the public say…

This debate has highlighted the unique marketing strategies within the real estate industry, where agents frequently emphasize personal branding to win future business. One Reddit user noted that sellers are likely to choose agents they see regularly closing deals in their neighborhood, especially when those agents have strong name and face recognition. Others argued that the property sale is often the easier part, and the real profit lies in signing exclusive contracts with sellers.

The agent in question declined to clarify whether using her headshot on sold signs was a personal choice or a company policy. The debate has shed light on how marketing tactics vary widely in the industry, with agents positioning themselves not just as salespeople but as trusted figures in the community.

A glamorous real estate agent has sent tongues wagging after she decided to use her personal headshot on a large sold sign instead of a photo of the property (pictured)

This kind of advertising may seem bold, but it reinforces how real estate agents navigate a competitive market where personal image and branding can be the key to securing more listings.