PHOTO: FILE
Gen-Z Real Estate Agent Uses Wild TikTok Tactics to Skyrocket Sales
In the competitive world of real estate, innovation is key to standing out, and a young agent from Maine has taken a bold approach to marketing homes. At just 23 years old, Mitchell Tebo has quickly made a name for himself by combining social media stardom with real estate expertise. Using unorthodox tactics on TikTok, such as backflipping into lakes and performing wild stunts, Tebo has found a way to capture the attention of potential buyers and significantly boost his property sales.
@mitchell.tebo I love sitting on 2 big decks at the same time 😏 • Listing courtesy of Troy Williams – Keller Williams Coastal • #housetour #hometour #realestate #realtor #realestateagent #beachhouse #maine #coastalmaine #firsttimehomebuyer #homeseller #mansion
A New Approach to Real Estate Marketing
Mitchell Tebo, a Gen-Z real estate agent, obtained his real estate license in January and soon realized that traditional methods weren’t enough to set him apart in a crowded market. Instead of simply listing homes and waiting for offers, Tebo decided to leverage his knack for entertainment by creating high-energy TikTok videos. His unconventional approach is not just about showcasing properties; it’s about making each video a memorable experience.
“I’ve always been interested in entertaining people, and when I got into real estate, I thought, why not combine the two?” Tebo said. By integrating his love for social media with his professional life, he has successfully attracted a diverse audience, particularly younger buyers.
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The Power of TikTok: Stunts That Sell
The hallmark of Tebo’s TikTok strategy is his signature double backflip, often performed in unexpected places, like into a lake or off a bridge. One of his most popular videos features him backflipping off a bridge, seamlessly cutting to him landing on the lawn of a property he’s selling. “Let’s take a look inside,” he says with a playful energy that keeps viewers hooked.
In just a few short months, Tebo’s innovative videos have garnered thousands of views, with over half of the featured properties going under contract within a week. According to Tebo, around 54% of the properties showcased in his TikToks were sold quickly, even if they had been languishing on the market for months.
Tebo’s TikToks are filmed with the help of his girlfriend, Lexi
Unconventional Skits and Instant Engagement
Tebo’s TikToks are not your typical property tours. They are full of humor, surprise elements, and sometimes even costumes. In one skit, he runs through a house while singing a parody of the iconic song “You’re the One That I Want” from Grease. In another, he jokingly drinks straight from a sink’s faucet while giving a quirky house tour. His girlfriend Lexi, who doubles as his videographer, helps plan the general theme and ensures each video has a captivating “hook” to grab viewers’ attention immediately.
“The hook is the most important part,” Tebo explained. “We plan a couple of costumes and the general theme, but we kind of just go with the flow while we’re there.”
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Real Estate Is a Family Affair
Real estate runs in Tebo’s blood, with his parents owning franchises in Massachusetts and his older brother also in the field. Growing up surrounded by property deals and investment discussions, he learned early on the value of real estate as a way to build wealth.
“I’ve always seen the power in investing in real estate to build equity and to grow your net worth,” he said. “When I see the value in something, I want to help others see the value as well. That’s what made me passionate about it.”
@mitchell.tebo You guys are constantly getting me all wet!💧17 Emery Mills Road, Shapleigh Maine 💎 Listing courtesy of Tammy MacPherson – Keller Williams Coastal🫵🏼 #housetour #realtor #realestate #realestateagent #hometour #southernmaine #maine #lakehouse #mansion #firsttimehomebuyer
Overcoming Age Stereotypes
Despite being one of the younger realtors in the industry, particularly in Maine where less than 4% of real estate agents are under 35, Tebo has faced minimal resistance due to his age. “I expected people to be more reserved about my youngness,” he admits, adding with a laugh, “I guess my mustache helps me look a little bit older.”
His youthful energy and fresh approach seem to resonate with a wide demographic, including older buyers. One of his clients is even in their 80s, proving that his unconventional methods have broad appeal.
TikTok as a Tool for Real Estate Success
Realtors across the country have increasingly turned to social media platforms like TikTok to connect with a younger generation of buyers. According to the National Association of Realtors’ 2024 Home Buyers and Sellers Generational Trends Report, millennials have become the largest group of homebuyers, making up 38% of property purchases in 2023. However, Gen-Z is quickly becoming a growing force, with about 18% of them already owning homes or being married to homeowners.
Tebo’s TikToks primarily appeal to audiences in their late twenties to early thirties, but his client base spans all ages. He also leverages platforms like Facebook and Instagram to extend his reach, ensuring his listings get maximum exposure.
@mitchell.tebo Guys is she hired? 👱♀️ • #dumbblonde #housetour #mansion #realestate #realtor #realestateagent #hometour
The Future of Real Estate Marketing
As Tebo continues to build his brand, his goal is not only to sell more homes but also to inspire other realtors to think outside the box. “I can do both of those things with these videos, which is great!” he says. With a growing following of 2,500 TikTok users and an ever-expanding client list, the future looks bright for this young realtor who isn’t afraid to break the mold.
SOURCE: THE DAILY MAIL