Real Estate Agent sorry for “crass” flyer calling Covid “blessing in disguise” | UK

There was a huge social media and local press backlash against the agency after it sent leaflets to residents in the Chorlton and Old Trafford areas of Manchester yesterday morning.

Manchester media say the leaflets – from the JP & Brimelow estate agency – suggest the property market has “actually fared very well this year” despite the pandemic.

However they also state that house prices across parts of Greater Manchester have increased in the last year – “all the more remarkable how the property market has performed.”

The flyers go on to ask: “Has Covid been a blessing in disguise for Chorlton and Old Trafford?”

In a statement, the estate agent apologises for the wording.

The Manchester Evening News carries a comment from one recipient saying: “I thought it was one of the most insensitive things I’ve seen in a long time … I can’t imagine what it would be like for someone who has lost someone or is struggling to then be told it’s a blessing because of the financial gain to be had.”