PHOTO: A redesigned digital presence for Barry Plant includes a new intranet to connect its property professionals on a social media-style platform.
Barry Plant’s revamped digital presence now boasts a fresh intranet designed to connect its property professionals through a social media-style platform.
A redesigned digital presence for Barry Plant includes a new intranet to connect its property professionals on a social media-style platform.
Following the unveiling of a refreshed logo and color palette in late 2023, Barry Plant has transitioned its rebranding efforts to the digital realm.
At the recent Kickstart Conference in Melbourne, Chief Technology Officer Darren McCoy introduced network members to a new mobile-friendly website and intranet platform aimed at fostering collaboration among teams.
These platforms are adorned with the brand’s new colors – affectionately named “watermelon, cobalt, and sand” – chosen by the network to reflect its dynamism and authenticity in this new phase of visual identity.
Mr. McCoy delved into the enhanced functionalities of the website, emphasizing its mobile-friendly design and additional features catering to both clients and users, such as market data, ratings, and reviews.
Underlining the commitment to technological advancement, Mr. McCoy highlighted how the new web presence would elevate client experience by integrating cutting-edge AI tools focused on customer engagement.
Conversely, the intranet is tailored to facilitate engagement and knowledge-sharing among Barry Plant teams.
Mr. McCoy elaborated on its role as a social platform for franchise directors and agents, expanding access to content for the extensive network of agents and property managers. He also noted the inclusion of a ‘native app,’ providing a user experience akin to popular social media platforms.
With optimism about the platform’s potential to bolster brand engagement, Mr. McCoy commended the collaborative efforts of Barry Plant’s marketing and technology teams, affectionately dubbed the ‘martech’ team.