PHOTO: Hannah Gill, Director of The Property Collective
In the fiercely competitive world of real estate, Hannah Gill, Director of The Property Collective, is steering her agency away from traditional profit-driven models to one centered around people, culture, and sustainable business growth. With over 15 years of experience, Hannah’s mission is clear: foster an industry environment where property management goes beyond transactions, placing equal value on employee satisfaction, customer relationships, and responsible growth.
Starting in property management at 21, Hannah’s path to success was not mapped out, but her skills in relationship-building and business development quickly propelled her into leadership roles. Through these experiences, she crafted a vision that places human connections at the heart of real estate, emphasizing transparency, trust, and longevity. “It’s about people first, always,” Hannah explains. For her, success is about establishing a team-oriented culture that promotes growth for both employees and clients. This commitment to culture led to the creation of the agency’s “Culture Playbook,” which outlines standards for team interactions, accountability, and collaboration. Since implementing this, The Property Collective has seen increased team cohesion, low turnover rates, and a strong sense of purpose among staff.
Hannah’s holistic approach also extends to client interactions. Rather than focusing solely on property transactions, The Property Collective offers a full-service experience, including property maintenance, finance, and marketing. This approach positions the agency as a trusted advisor, providing clients with an integrated service that goes beyond traditional property management. Hannah believes that building strong client relationships and meeting their diverse needs is central to long-term success.
However, rapid growth comes with challenges. The past year, marked by post-pandemic fluctuations, has tested Hannah’s resolve as The Property Collective expanded, encountering the inevitable “growing pains” of scaling a business. Managing the balance between hands-on operations and strategic vision has been one of her greatest challenges. “We were growing so fast, and I needed to step back to focus on the big picture,” she shares. But, for Hannah, prioritizing culture and client satisfaction over immediate profit has been a key factor in overcoming these challenges and positioning the agency for sustainable expansion.
Looking to the future, Hannah envisions The Property Collective’s reach spanning Australia. Her five-year goal is to establish a national footprint, particularly in property management. She wants clients with properties in multiple cities to experience seamless, unified service, managed through a single point of contact. This vision aligns with her belief that real estate is fundamentally about relationships. For Hannah, growth isn’t solely about numbers or profit; it’s about expanding in a way that maintains the integrity of her team’s culture and commitment to client care.
As advice to others in the industry, Hannah emphasizes the importance of open communication: “Talk to people. Whether it’s your team, your clients, or your partners, just have the conversation.” She firmly believes that real estate thrives on meaningful connections, and that when these relationships are nurtured, business success naturally follows.
SOURCE: ELITE AGENT