Australian real estate brand

PHOTO: Real estate legend Max Raine, former chairman of the Raine & Horne. FILE

In 2024, Raine & Horne, one of Australia’s oldest and most renowned brands, is set to undergo a significant transformation. The company, celebrating 140 years of operations, will unveil a refreshed brand at an upcoming network event. Mindy Powell-Hodges, the head of network, anticipates this year to be pivotal in the brand’s history, marking the beginning of a new chapter.

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The details of the brand refresh will be disclosed at the Be More 24 conference in Sydney this February. Angus Raine, the executive chairman, views this event as an exciting opportunity to inspire, motivate, and re-energize the network for the year ahead.

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The conference follows several notable developments in 2023, including the brand’s expansion into the New Zealand property market. Raine & Horne’s international presence grew substantially with the acquisition of Mike Pero Real Estate in December, increasing its New Zealand office count from 13 to 68.

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Reflecting on the achievements of 2023, Angus Raine highlighted the successful expansion into New Zealand, making Raine & Horne one of the fastest-growing networks. He attributed this growth to a combination of the company’s distinctive value proposition, an expanding overseas footprint, and an advanced technology system.

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