The Property Noise Group Quits X, TikTok, Meta Platforms Over Toxicity & Misinformation Concerns

Photo by Prateek Katyal

💥 “We’re Done.” NZ & Aussie Property News Portal Pulls the Plug on Major Social Media Channels

24 April 2025 — In a bold move shaking up the digital real estate landscape, The Property Noise Group—parent brand of propertyNoise.co.nz, propertyNoise.com.au, fergscoffee.co.nz, and thedatacompany.kiwi—has officially announced it is leaving social media platforms X (formerly Twitter), Instagram, Facebook, Threads, and TikTok effective immediately.

📢 “We’re proud of our content. But we’re not proud of what these platforms have become,” said a spokesperson for the group in today’s statement.

🧨 Why We’re Stepping Away from Social Media

Similar to Stuff NZ, the decision is driven by escalating concerns around:

🧠 Algorithm-driven misinformation
💣 Toxic discourse and abusive behaviour
🔍 Lack of credible news visibility
📉 Declining value for audience engagement

“These platforms have become echo chambers where outrage outperforms accuracy. We’d rather invest in honest, high-quality (but fun) content via channels we control,” the spokesperson added.

📍 Where You Can Still Find Us

While we’re signing off from social, we’re ramping up our commitment to independent, ad-supported journalism and original property insights, alongside our other brands:

🌐 www.propertynoise.co.nz — NZ’s leading independent property news aggregation portal
🇦🇺 www.propertynoise.com.au — Australia’s trusted real estate news source
☕ www.fergscoffee.co.nz — Aotearoa’s best coffee? We think so!
📊 www.TheDataCompany.kiwi — Helping our clients with their prospecting Database needs SINCE 2011 with pride!

Platform	Status	Reason for Exit
Facebook	❌ Removed	Algorithm bias, low trust
Instagram	❌ Removed	Toxicity, low ROI
X (Twitter)	❌ Removed	Abuse, misinformation
TikTok	❌ Removed	Low journalistic integrity
Threads	❌ Removed	Fails to support content discovery