PHOTO: The Warehouse is adding fresh fruit and veges. MORE FM
According to STUFF The Warehouse is stepping up its rivalry with supermarkets, expanding its grocery range into fresh fruit and veges.
The discount retailer is trialling a range of fresh produce at six of its stores, with plans to expand the range and extend to more locations.
The Government has said it wants more competition in the supermarket sector following a Commerce Commission review which found that the supermarket giants could be making $430 million a year in excess profits, and The Warehouse has flagged its interest in expanding more into the sector.
“The supermarkets (and many suppliers) are very comfortable with the current set-up but we’re not so we’re doing something about it,” said Nick Grayston, chief executive of The Warehouse Group. “We remain committed to offering Kiwis great value on essential groceries and we think this should include fruit and vegetables.”
From Wednesday, fruit and vegetables will be available at The Warehouse stores in Whangārei, Westgate, Lyall Bay, Riccarton, Timaru and Invercargill.
The Warehouse chief product officer Tania Benyon said the retailer would trial a range of fresh produce to gauge customer demand, and the company would be guided by them on whether the range and number of locations were extended.
“We are focused on offering great value groceries and household essentials to Kiwi families, and we’re excited to be testing fresh fruit and vegetables with our customers,” she said.
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