PHOTO: The sign, far from its intended audience. COURTESY DIANE TURTON, REALTORS

IN MAY 2018, A SOFTWARE consultant named Hannes Frank was walking the shoreline near Bordeaux, France, when he came across a large piece of sign. “Diane Turton, Realtors,” it read.

Real estate signs are generally not well-traveled—after all, it’s their job to stay in one spot. But this one was far from home. As Frank soon found out, Diane Turton, Realtors serves an entirely different beachfront area, one located about 3,500 miles from France: the Jersey Shore.

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