PHOTO: Leigh Mulls and Paula Grossman, two Cary real estate agents, have started a new app called Zuhaus. They hope it will make it easier and cheaper for real estate agents to get in front of potential clients. BY ZACHERY EANES
There’s got to be a better way.
That’s the question that has dominated the thoughts of two Cary real estate agents, as each month they sent hundreds to thousands of dollars to websites like Zillow and Realtor.com, in the hopes that those companies would send potential clients their way.
Agents routinely spend money every month on home browsing sites that promise to recommend their services to people searching for homes online. Nearly 60% of real estate brokers now say they spend the largest part of their marketing budget on purchasing leads, according to a 2018 study from ATTOM Data.
But that process has routinely left Paula Grossman and Leigh Mullins, of Joseph Bailey Real Estate Co. in Cary, frustrated. The leads they received would not always be quality ones — sometimes it might be a child who accidentally contacted them — and it was confusing to them how these websites decided whose name got recommended.
READ MORE VIA NEWS OBSERVER