PHOTO: TikTok
Melbourne-based agency Collings Real Estate has embraced social media as a tool to boost their business, and one of their most recent triumphs has been a TikTok-advertised property sale.
Led by agent Spiros Vamvalis, the unconventional campaign saw the two-bedroom, one-bathroom Art Deco apartment at 1/240 Road in Prahran sell for $600,000 — up from the originally listed price guide of $500,000 to $550,000.
According to Mr Vamvalis, he is always on the lookout for fresh, new ways to promote properties.
“You always hope the videos are going to get people watching and sharing our content, and that has proven to be the case for the property on Punt Road, which is great,” he said.
Aimed at young buyers, the marketing video featured his colleague Fedja Bili and Melbourne actress Ellena Takos skateboarding while listening to Fleetwood Mac’s Dreams and holding a glass of cranberry juice — inspired by one of 2020’s biggest social media videos that gave way to the globally known “Dreams Challenge”.
The original clip, hosted on TikTok, was filmed by US-based Nathan Apodaca, known in the social media platform as Doggface208.
Prior to the Dreams-influenced campaign, Collings had already released a number of other standout property marketing videos, leaning on the success of iconic films including American Psycho, Joker and James Bond.
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