WATCH: realestate.com.au launches re-marketing service for agents and agencies

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PHOTO: realestate.com.au launches REACH

Reach is an end-to-end digital marketing solution that allows agents and agencies to build an online presence and remain top of mind among local property owners when they are visiting sites on the web away from realestate.com.au.

According to realestate.com.au’s General Manager for Leads, Rachel Morley, the new Reach product has been designed to engage with prospects throughout the selling journey.

“Reach, in a practical sense, is an end to end marketing tool, which helps agents build advertising campaigns leveraging our data to find prospects that are relevant to the local area,” says Rachel.

Reach has been purpose-built by realestate.com.au to have the ‘edge’ over other re-marketing products for real estate professionals. Utilising insights and data from the sellers who visit realestate.com.au each month, the platform puts local agents in front of prospective vendors in their area through targeted advertising.

The key features of Reach include self-service campaign set-up, ad creative generation, continuous optimisation and reporting functionalities.

The platform enables users to choose the areas they want to target, and then realestate.com.au will develop a campaign on their behalf via a multi-channel approach to target the right vendors, with the right messages, at the right time.

Campaign creative, call-to-actions and channels will be continuously optimised to help build brand awareness and deliver new prospects. Agents will have the flexibility to control and edit their target areas and spend as required to ensure they are maximising their return on investment.