Aspiring first home buyers may by now have seen a new campaign plastered across billboards around the country – “First home feeling impossible? Not if we can help it”, and an image of a grinning banker with folded arms. Your ANZ “first home coach” has your back.
But look in ANZ’s September Australian housing update, which was sent out today from the bank’s economists rather than marketers, and you won’t see any encouraging smiles.
ANZ economists say “housing affordability has been steadily worsening”, and first-home buyers are priced out of the market. But you wouldn’t know it from their ads. Photo: Brook Mitchell
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