The Rise of Celebrity Real Estate Agents | WATCH

The real estate market is booming on the back of a Covid-fuelled shot in the arm, low interest rates and high demand, pushing prices sky high.

And while the real estate agents used to be behind-the-scenes making the deals, an increasing number are building themselves a public profile, spending some of their commissions on self-promotion. Some are even emulating rock stars, rather than licensed professionals, in a bid to stand out from the pack.

The most recent example is the Amazon Prime series Luxe Listings Sydney, featuring well-known faces on the Sydney real estate scene Gavin Rubinstein, D’Leanne Lewis and buyer’s agent Simon Cohen.

The reality television show celebrated the celebrity element of these three agents, who list and sell some of the nation’s most expensive real estate.

We even got a look of Rubinstein being measured up for another Italian-made suit. Rubinstein presents his own Diaries of a Real Estate agent series on his website.

It was hard to look past the flashy cars, office parties on luxury boats on Sydney Harbour and cringe-worthy one-liners, such as Rubinstein’s “I eat risk for breakfast”.

These three aren’t alone.

Across the nation during the past few years real estate agents have been paying megabucks to have their faces plastered across billboards, with some looking more like the latest blockbuster movie release rather than someone who wants to sell your a property.

At the top end of the scale, the largest landmark billboard sites have market lease rate of more than $100,000 for 28 days.

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There’s also examples of real estate agents garnering tens of thousands of social media followers, featuring images to rival a glamorous fashion shoot.