PHOTO: Sydney Swans. AFL
The Sydney Swans are delighted to announce that realestate.com.au will maintain its prominent position on the back of our guernsey, extending its commitment as the Major Partner until the conclusion of the 2026 season.
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This renewed agreement marks over a decade of collaboration between the Sydney Swans and Australia’s leading property destination, a partnership that commenced in 2016. With over 10.9 million visitors in the past month alone, realestate.com.au stands as the foremost address in property across the nation. Owen Wilson, CEO of REA Group, emphasized the partnership’s significance as a valuable marketing asset, fostering engagement with both consumers and customers.
REA Group CEO Owen Wilson and Sydney Swans CEO Tom Harley
“realestate.com.au has established itself as the undeniable leader in the Sydney market. The ongoing strength of engagement with property-seeking Sydneysiders throughout our Swans partnership has been remarkable,” Wilson stated. “Our extensive realestate.com.au audience significantly benefits Australia’s real estate agents, and sustaining a robust presence in Sydney and broader NSW aligns seamlessly with our business objectives. We are pleased to continue our major partnership, forging deeper connections with our consumers and customers.”
Sydney Swans CEO Tom Harley expressed the club’s excitement about the continuation of this partnership. “We extend our sincere gratitude for the steadfast support from realestate.com.au, and our team takes pride in showcasing their name on our iconic red and white guernsey,” Harley remarked. “Just as realestate.com.au assists Australians in finding their new homes, they have been instrumental in supporting us during our journey into our new home this year. On behalf of everyone at the club, I express our appreciation to Owen and his team for bringing our partnership to life. We eagerly anticipate continuing this collaborative effort in the years ahead.”