PHOTO: realestate.com.au has set a new record, increasing its audience by 55 per cent year-on-year.
New stats released by REA Group show strong results for realestate.com.au for the month of May in what the group said was “underpinned by a strong increase in buyer activity across the site”.
The highlights include: 1.8 million people visiting realestate.com.au each day, up by 55 per cent year-on-year; total visits of 109 million, up by 37 per cent year-on-year; app launches of 43 million, up by 35 per cent year-on-year; increase in traffic to the site’s buy section, up by 37 per cent year-on-year; and an increase in buyer inquiries, up by 49 per cent year-on-year.
“While it’s been critical to support our customers and consumers through the short-term impacts of COVID-19, we knew it was equally important to think long-term,” REA Group chief audience and marketing officer Melina Cruickshank said.
“This meant we made an active decision to continue to invest in marketing our brand and products throughout the COVID-19 pandemic. Millions of people rely on realestate.com.au when buying or selling property, and we wanted to do everything in our power to minimise the disruption brought to the property market.”
Commenting further, REA Group chief consumer product officer Val Brown added: “Through a variety of channels, the product and marketing teams delivered a number of initiatives to enable the ongoing connection of buyers and agents, including ‘Digital Inspections’ and new partnerships with 10 online auction platforms.
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