PHOTO: Jim’s Beauty. SUPPLIED
The Australian mobile gardening service, Jim’s Mowing, has taken an unexpected leap into the beauty industry with the launch of Jim’s Beauty on November 1. This extension offers a range of services, including teeth whitening, waxing, spray tans, manicures, pedicures, lash and brow tinting, as well as facials. Surprising many, the franchise even provides a bridal package with skilled hair and makeup artists available for customers on their special day.
Jim Penman founded Jim’s Mowing in 1982 with a $24 investment. Today Jim’s Group has more than 5,000 franchisees across Australia, New Zealand , Canada and the United Kingdom
While Jim’s Mowing is primarily recognized for its gardening services, the introduction of Jim’s Beauty has garnered attention and intrigued Aussies. The mobile beauty service sends a Jim’s Beauty staff member to the customer’s home, but clients also have the option to visit the franchisee’s studio if they prefer. Prices for the services start at $99, but individual franchises may set their own rates.
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Founded by Jim Penman in 1982 with a modest $24 investment, Jim’s Mowing has evolved into Jim’s Group, boasting over 5,000 franchisees across Australia, New Zealand, Canada, and the United Kingdom. The brand extends beyond its well-known gardening services, encompassing various offerings such as dog washing, finance, construction, cleaning, pool care, plumbing, car detailing, and party hire. Additionally, Jim’s Podcast is part of the brand’s repertoire.
Australian mobile gardening service Jim’s Mowing has made an unlikely business move and launched into the beauty sphere. Jim’s Beauty offers a variety of services including waxing, tanning, manicures, pedicures and eyelash tinting
A TikTok video featuring a mother, Sally, discovering Jim’s Beauty went viral, amassing over 1.4 million views within three days. In the video, Sally expresses both amusement and temptation to book a beauty appointment, highlighting the unique move by Jim’s Mowing. Despite the enthusiastic response, it’s worth noting that Jim’s Beauty services are currently available in limited locations.
The comments on the TikTok video reflect a mix of disbelief and admiration for Jim’s entrepreneurial spirit, with some users expressing surprise that “Jim does everything” and commending his entrepreneurial prowess.