PHOTO: The raunchy video for the Sydney house became a viral hit.
An Australian real estate agent whose scandalous raunchy property ad went viral is working on similar projects for 2020.
LJ Hooker Bankstown Director Sam Nader, who promoted Chamberlain Road in Sydney’s west more than half a year ago, has changed the rules of real estate video marketing.
Trouble watching the video above? Click here to see it
Part music video, part dirty dancing, the video features two dancers giving a highly suggestive tour of the house at 42 Chamberlain Road in Sydney’s west.
The video, which is still up on the production company’s channel, begins with the tattooed male protagonist arriving in a white Jaguar to the autotuned strains of Worth the Trouble by Cospe.
The ad paid off big time for the owners 42 Chamberlain Road – they secured A$1.72 million prior to auction from a 23-year-old first home-buyer after more than 1000 groups inspected their home.
“It changed the industry and more people are thinking outside of the box now. It doesn’t hurt to do it. A lot of people didn’t like it, but the result was good, so it’s all that matters,” Nader says.
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