PHOTO: $6.5 million in sales were finalised at Melbourne Square in March. Render: Melbourne Square
Coronavirus restrictions are transforming Australia’s property industry and the way buyers purchase real estate.
Bans on open for inspections have propelled developers and real estate agents into a digital future where buyers can easily purchase property they have only ever seen online.
A guide to the Australian property market during COVID-19 | DOMAIN
It’s a giant leap for many Australians, whose appetite for real estate has long relied on physically attending a property or, in the case of off-the-plan apartments, visiting a display suite. But thanks to virtual innovations in the industry, home buyers can now purchase site virtually seen.
Developers including OSK Property, who are behind the $2.8 billion Melbourne Square project in Southbank, have gone beyond virtual inspections to offer one-on-one guided virtual tours where potential buyers can inspect every room of a property.
Agents join the buyers live online to answer questions and point out features.
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